Keyword research sounds technical, but at heart it’s simple: discover the exact words your customers use, then create the pages that answer them. Get this right and the rest of SEO gets far easier.
Start with your customers’ language
The best keywords come straight from your customers — the questions they ask, the phrases they use, the problems they describe. List these first, before touching any tool.
Look for intent, not just volume
A keyword with thousands of searches is useless if the searchers don’t want what you offer. Favour terms that signal real buying or hiring intent, even if the numbers are smaller.
Target the achievable wins
Huge, competitive keywords take years to crack. Long, specific phrases — like a service plus your city — are easier to rank for and often bring the most ready-to-buy visitors.
Keyword research in five steps
- List your services in plain language
- Add the questions customers ask
- Note the locations you serve
- Check which terms show buying intent
- Prioritise specific, achievable phrases
Good keyword research points your whole strategy in the right direction. We help businesses target the searches that actually bring customers.